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Generations® Gold

Already a GenGold® Member?  Click Here to Access the Member Site

Live better…for less. The Coop's GenGold checking account affords users incredible perks and discounts both local and afar. Discover all you’re entitled to…Did we mention all this is FREE?

Membership highlights

Extraordinary Value

GenGold® delivers the lowest possible prices on everything we offer. See our “Good as Gold” Double the Difference Low Guarantee. All benefits and services are provided at or below actual cost as a "loss leader". It’s an unbeatable way to save on virtually everything you buy from purchases at local stores to dining at area restaurants and so much more!

Extraordinary Service Quality

One single toll-free number accesses all GenGold® benefits and services. We employ absolutely no telephone automation; every call is answered by a dedicated live representative. Our dedicated service specialists are trained to deliver information on all services without call transfers. It’s real “concierge-level” service quality like you’ve never experienced before! Our people care.

Want to learn more? Read some of the benefits below or feel free to check out the Generations Gold ® site.

Consumer Protection Services

Enjoy peace of mind knowing your personal information and purchases are safe
and secure.

Travel Services

We’re your travel advocates! 

Unlike other travel services, we don’t make money on what you spend.  Instead, we use all of the resources available, including the internet and “inside” travel industry trade-only connections to deliver more value for your travel and vacation dollar. We offer the guaranteed lowest rates (even including Internet rates and “specials”), plus discounts and rebates on:

  • International & Domestic Air
  • Car Rental Reservations
  • Hotel Accommodations
  • Cruises
  • Condominium Vacations
  • Ski Lift Tickets
  • Theme Parks
  • CityPass®
  • Amtrak Tickets
  • Eurail Passes

Local Restaurant & Merchant Participation

Simply present your membership card at local restaurants and merchants and receive special discounts on valuable services right at home!


Retail Stores & Gifts

GenGold® will help you get more for less with substantial savings at many of the best stores in town!

  • National Retail Discounts – Participants include Macy’s, Gap, Old Navy, Banana Republic, Barnes & Noble, BassPro Shops®, Brookstone, Callaway Golf, EB Games, JC Penney, Kohl's, LL Bean®, Men's Wearhouse, Orvis®
  • Office & School supply discounts from Staples®
  • Wholesale Savings Clubs – Including, SAM's Club, BJ’s, and Costco
  • On-line Participants including, Omaha Steaks,, 1-800-Pet –Supplies,,,
    Dining & Entertainment

 GenGold®—a night on the town can be less expensive than staying in

  • National Restaurant Discounts – Participants include Applebee’s, Chili’s, Bob Evans, Bugaboo Creek Steakhouse, Cracker Barrel, Logan's Roadhouse, Panera Bread®, Papa John's, Subway, Uno’s Bar & Grill and many more
  • Dining Dough – 68% savings on $25 dining certificates at your favorite local restaurants. Just click, print, and present.
  • CityPass® - a pay-one-price ticket book that includes actual admission tickets to a city’s most popular five or six famous attractions
  • Movie Ticket & Movie Rental Discounts – Participants include Blockbuster, AMC, Carmike, Cinemark, Cobb, Hollywood Theaters, Malco Theaters, Marcus Theaters, Muvico, Nat’l Amusement/Showcase, NCG Cinemas, Pacific Theaters, Regal Cinemas, Warren Theaters
  • Attraction & Theme Park Discounts – Adventure, excitement and thrills for the whole family for less! Participants include Sea World, Busch Gardens, Universal Studios, Cypress Gardens, Dollywood, Six Flags, Disney World, and many more
  • Ski Lift Tickets – Most major resorts across the country deeply discount ski lift tickets and passes for GenGold® members 

Cash Back Rewards

Get up to 33% cash back when using your debit or credit card to make purchases at 350 of the nation’s top on-line retailers.

  • Participants include Home Depot, Gap, Target, Best Buy, Barnes & Noble, Saks Fifth Avenue, Wall Street Journal, Zales, The Sports Authority, JC Penney, Kohl's,, Men's Wearhouse, Orvis®

Family Benefits

You can treat the family to discounts and savings on products and services they use everyday!

  • Grocery Coupon Club - free membership
  • Student Grant Locator Service - discounted one-time fee
  • 24-Hour Emergency Road Service - discounted membership
  • Pet Health Insurance - discounted premiums
  • Communication Discounts – Cut the cost of keeping in touch with deeply discounted long distance, pre-paid phone cards (AT&T) for just 2.5 cents per minute,  and ISP services

Health Services Savings

  • Receive special pricing and valuable health services discounts from some of the most trusted names in health care today!
  • Group Dental Discount Plan - including orthodontic discounts
  • Prescription Discounts
  • Vision Care Discounts
  • Eyewear and Contact Lens Savings
  • Hearing Care and Hearing Aid Discounts

Personalization Settings



The Pittsfield Cooperative Bank would like to personalize your banking experience. Please enter your first name below.

This level of personalization will not lead to the sale of your name or leak your identity. The information you provide will only be stored on your computer and will not be transferred to the web server.

Please do not remind again